Training Overview

This training course features a single 360-minute offline lesson, including presentation and up to 30 minutes of Q&A.

In this course, you’ll learn everything you’ve ever wanted to know about Facebook ad account optimization and organization.

Topics Covered

• What exactly we mean by account optimization and organization
• How to set up a successful system for daily account maintenance
• How to find hidden gaps related to bidding, creative, copy, and naming conventions
• Exactly what levers to pull (and when!) in regards to placements, audiences, bids, and ad types
• How to more carefully consider the customer journey while utilizing different ad units in different parts of the funnel
  Specific strategies you should start implementing with automated rules
  How to find hidden performance pockets you’ve previously overlooked